SaaSy Selling: 8 FAQ's About Software as a Service

Software as a Service. What does it mean? How does it work? Worry not! We're here to give you the low-down on all things SaaS!

April 2, 2020

SaaS or ‘Software as a Service’ is a circulating buzzword often featured in hashtags, trending articles, and technology-related content. With the growing pressure for organisations to be digital-by-default, SaaS is the answer to all things evolving technology.

Sales and SaaS go together like work drinks on a Friday afternoon, it just makes sense! In the current digital-by-default climate, it’s easier than ever for businesses to adapt to the automation movement and get their companies kitted out with the latest and greatest software.

SaaS has had a huge impact on how workplaces operate along with the rippling impact on the customer and employee experience.

A study by BetterCloud found that in organisations that mainly ran on SaaS applications, ‘86% of end users say SaaS applications help them succeed more than desktop alternatives.’

What is SaaS?

‘Software as a Service’ is a software licensing and delivery model based on a subscription basis.

SaaS can be summarised in one word. Convenience. The popularity of SaaS could be due to the rise of flexible working and the ease of a subscription basis - you can leave at any time!

SaaS is in demand. This highly attractive service allows business owners to increase efficiency, save money, and update regularly. What’s not to love?

What are some examples of SaaS?

SaaS continues to grow in popularity and market revenue.

Globally, SaaS market revenues are projected to grow to $113.3 billion by 2021.


Examples of popular SaaS systems include:

  • ZenDesk
  • Salesforce
  • MailChimp
  • Hubspot
  • Dropbox

Why is SaaS important?

SaaS arms businesses with a competitive edge. The ability to develop data quickly and efficiently creates value for users whilst offering companies the flexibility to alter such technology when required.

IaaS, PaaS, and SaaS - What’s the difference?

Is SaaS a product or service?

Want the simple answer? It’s both.

The software uses automation to manage business tasks resulting in cost-effectiveness and improved productivity. On the other hand, the product part is explained by the simple fact that it is something that is marketed and sold to customers.

What are the advantages are there of SaaS?

- Super Office, 2019

Time-saving: Once installed, the software quickly gathers data and information with the application providing almost instant results.

License Cost Reduction: With license and maintenance costs often lower than traditional models, smaller businesses can expand on their current audience base due to their newly provided access to expensive software that may have been otherwise obtainable.

Scalability and integration: Often residing in scalable and flexible cloud environments, users can save time and money as they can integrate with other SaaS offerings rather than forking out for a new product.

Automatic Updates: Once a platform is upgraded, this new feature then becomes available for customers. Goodbye upgrade packages or paying for specialist services to come out (*Insert eyes rolling*) and hello to the easy update life.

Demoggedon: With demos, comes the opportunity to try before you buy. What could be better than a physical run-through of a product to truly decide if it’s the right fit for your business?

How secure is my data when it comes to SaaS?

In the war against cyber-criminals, SaaS software is secured by powerful firewalls, antivirus software, and access control, leaving no room for intrusion. With strict data security policies, the cloud servers hosting the SaaS platforms are dedicated to protecting and guarding your sensitive information.

Still don’t believe us?

Companies with an on-premises environment suffered approximately 61 attacks per year, while those who opted for cloud environments experienced only 27.

WhiteOwl, 2017

Is SaaS a good fit for me?

Yes! In the new data-driven economy that we live in, completing business tasks has never been easier! Allow for automation to assist your business needs.

To truly decide if this is the right choice for your business, there are some key questions to consider…

How can it improve my business? Will it benefit me in the future? What holes does this fill in my current business model? Was I impressed with the demo?

80% of organisations now consider SaaS as a low risk, pay as you go approach to buying software. Organisations now have the option to take advantage of low cost ownership and rapid speed to market in deploying new functionality.


Take advantage of the latest software and updates and propel your business’s success!

Of course, that’s where Dotted comes in to help. We’re passionate about selling the latest, most innovative technology and software platforms on behalf of our vendor partners. We know the industry and we're passionate about getting the best products out into the market.

So, are you ready to give your company an SaaS business advantage?

Keen to get us selling your SaaS platform or product? Head to or contact us on 0161 974 4890 to chat with a member of our team!